Marketing Campaign to promote Cast Polymer Products

This year the ICPA is focusing on a new marketing campaign to promote our cast polymer products.  Before the committee, headed by ICPA president Mark Buss, began to develop goals and strategies of this marketing plan they wanted to survey the manufacturer members to get their feedback on their own market focus and then their views on what should/could be done by the association.  About 45% of the members participated in the survey.  The committee will review the results and begin to develop the campaign which should begin after the first of the year.